the company curates luxury essentials and high-end extras for hosts to delight their guests. the website’s products are geared towards hosts who rent out their properties through airbnb, homeaway, and other home share and vacation rental platforms. ‘GuestBox’ aims at creating brand recognition with property owners over time by consistently delivering quality products satisfying their client’s needs and hence making it easier to host. taking these considerations into account the ‘GuestBox’ logo was designed portraying the shape of a box highlighting the compact yet complete product which the platform delivers. consideration was made to design the logo in a simple yet elegant way, allowing for it to be incorporated into all product packaging for branding purposes. the logo and the packaging design are aligned with the website’s goal of simplifying the hosting experience for property owners.